The lines between training, coaching and mentoring are often blurred. A coach may perform all three functions at various stages for a client. Coaching is usually focused on helping clients clarify objectives and strategies. Training usually focuses on achieving specific tactical skills. Mentoring is helping someone realize his or her potential.
Team and individual coaching can be a great investment in human resource development. Employees become high performers after they have been trained and given the opportunity and encouragement to use their knowledge and skills. The role of a coach is to help the employee maximize performance by clarifying goals, developing action plans, acquiring new skills and eliminating obstacles.
The services of mentors and coaches can be gratuitous or billable. Many organizations encourage and facilitate mentorship to enhance performance and continuity. A mentoring/coaching program can include individual and group meetings in person, over the phone, e-mail, or browser. Coaching programs have been developed for executives, managers, sales teams and entrepreneurs. Individual coaching sessions often take place weekly for half an hour over the phone, while group sessions typically last 2 hours on-site. Many professional coaches offer a free workshop or sample session, after which, the tax-deductible cost is in the $100 per hour range for the coach’s time, and double that for group sessions.
The methods used in coaching are similar to counseling, but the focus is different. The focus of counseling is normally limited to resolving problems, while coaching includes uncovering opportunities.
Companies that provided coaching to executives benefit from improvements in:
Executives who received coaching benefit from improved: