Coaching (Benefit Tip © 2002)

Key staff can benefit from coaching in much the same way as athletes do. The role of coach is to help the employee maximize performance by clarifying goals, developing action plans, acquiring new skills and eliminating obstacles.

A recent study of 100 executives, who received coaching from Manchester Inc. (www.manchesterusa.com), showed a 5.7 times return on initial investment.

Companies that provided coaching to executives benefit from improvements in:

  • Productivity (reported by 53% of executives)
  • Quality (48%)
  • Organizational strength (48%)
  • Customer service (39%)
  • Reducing customer complaints (34%)
  • Retaining executives who received coaching (32%)
  • Cost reductions (23%)
  • Bottom-line profitability (22%)

    Executives who received coaching benefit from improved:

  • Working relationships with direct reports (reported by 77% of executives)
  • Working relationships with immediate supervisors (71%)
  • Teamwork (67%)
  • Working relationships with peers (63%)
  • Job satisfaction (61%)
  • Conflict reduction (52%)
  • Organizational commitment (44%)
  • Working relationships with clients (37%)

    Coaching programs have been developed for executives, managers, sales teams and entrepreneurs. Individual coaching sessions often takes place weekly for half an hour over the phone while group sessions typically last 2 hours onsite.

    Many coaches offer a free workshop or sample session, after which, the tax-deductible cost is in the $150-$250 per hour range for the coach’s time and double that for group sessions.

    For more information, please visit www.benefits.org/interface/benefit/coach.htm

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